What defines your brand and audience? You know who you are and the customers you want to attract. Designing signature moments is the key to creating high impact experiences for lasting impressions. What is a signature moment? It is the being of your event and essence of how you deliver beautifully executed performances. Your presentation should tell a story that connects an audience to your vision. Signature moments are well defined recipes to direct how an audience should think and feel to establish that lasting connection. This rehearsed spontaneity delivers an unexpected surprise to the receiver and transforms them into the believers and followers of your vision or message you can achieve.